Overseas Market Export Requirements (OMARs) for wine
Find and understand OMARs for wine. OMARs outline specific requirements you need to meet when exporting to those countries or markets.
Countries and markets that have agreements with New Zealand for food products entering their borders, including wine, are listed in the box below.
Select a market using the dropdown arrow on the right to show all relevant OMARs.
- If you cannot find the market you are looking for, then there are no specific requirements MPI is aware of at this time. It is your responsibility to check and comply with any requirements for markets not covered by an existing OMAR.
- OMARs may be added or updated from time to time. We recommend you sign-up to receive OMAR updates by email.
OMARs are requirements that the New Zealand Government has agreed with governments of destination countries. Their purpose is to facilitate New Zealand access to export markets.
You are responsible for checking for any changes to regulatory or commercial requirements with your distributor or importing agent, and ensuring that your exports comply.
Find further information about OMARs in the Exporting section of this website.
Helping to keep export requirements current
Please advise MPI if you receive information about new requirements, or the way in which countries administer their food safety requirements. This helps ensure that market-specific export requirements are valid and as up-to-date as possible. It may also provide a basis for negotiations to amend an existing requirement or establish a new one.
Further OMARs requirements
You can find further information about exporting to countries that have OMARs for wine by using the links below.
All New Zealand grape wine exports to the EU must comply with EU regulation 479/2008 and related implementing regulations. These are available on the European Commission website. To find the information, follow these steps from the home page:
- click on the A-Z index at the very top of the page
- choose ‘Agriculture’ from the list
- click on Market sectors in the left-hand menu
- click on Wine and spirits in the list under Market sectors
- click on Legislation in the right-hand menu for the current European Commission legislation relevant to wine.
United States of America
If a New Zealand wine label states the wine is from a particular grape variety, then at least 85% of that wine must be from that variety. For grape wine sold in the USA, however, only 75% of the wine must be from the stated grape variety. The USA OMAR allows for this variation.
Argentina, Australia, Canada, Chile, South Africa and Georgia
Certain member countries of the World Wine Trade Group have signed an agreement on the conditions for the use of the terms icewine, ice wine, ice-wine or similar variation of these terms on labels.
All New Zealand grape wine exports to the Brazil must meet requirements of Brazilian Regulation No. 54. You can find more about this on the website for the Brazilian Ministry of Agriculture, although much of the information is in Portuguese.